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What Defcon Sauces has been up to……
By Leroy | July 8, 2010 |
The new Defcon Newsletter is out ……. 
Well, it’s been quite a while since our last email to all of you. I figured it was a good time to bring everyone up to date as to what is going on within Defcon Sauces. So, grab a beer, kick back and enjoy the ride, it’s a good one.
Well, as many of you know, The DM-MKII (Deathmatch Mark II), our evil competition wing sauce, is forever sold out. Trust me, we are in the process of creating its successor. Be careful what you wish for (insert evil chuckle). As some of you know, we are also working on a few different projects right now, with products quite off our regular path. I think it’s time to mix things up a little bit. In the next month or so, we should have a couple new goodies for you all to enjoy. It’ll be worth the wait. It’s been a while since we’ve come out with a new product (almost 2 years), but that’s just the way we like it. We here at the Genetic Alchemy Labs of Defcon Sauces prefer to test ideas for an extended amount of time, instead of throwing something out there that we don’t feel 100% about. This course of action has always for us in the past, so if it ain’t broke, don’t fix it.
Many are also inquiring about our infamous elixir, the Defcon ZERO. Well, I must say, after our very cool segment on the Travel Channel last year, the stuff has gained in popularity at an exponential rate. We are hoping to have another batch of the stuff ready by the end of the summer, or sooner, if possible. It takes about 8 months to make the stuff, and you can’t rush perfection. We are toying around with another version of ZERO as well. We’re in the final stages of perfecting it, so it just might be available at the same time the regular ZERO is ready, keep your fingers crossed. Many have also inquired if we will be doing another collectible bottle this year (The Batch #6). Well, sorry to say, we will NOT be doing a collector bottle this year. The reasoning behind this is quite simple. I have empathy for those whose disposable income isn’t what it used to be, and many people have had to tighten their belt financially as of late, so to release an somewhat expensive collector item, many wouldn’t be able to afford. So, in my mind, it just wouldn’t be the right thing to do. So we’ll just wait a little while. Trust me, good things come to those who wait. If you are receiving this e-mail, you need not worry, as you are on the mailing list and will be notified a couple of days before the next regular ZERO release. When notified, I would suggest ordering it quickly when it becomes available, as the evil little stuff tends to sell out quickly.
We’re also toying around with the idea of expanding the Defcon line of clothing. We’ve created an improved logo for this line of clothing, and we’re thinking of calling it “Acolyte Actionwear”. It’ll include stuff like headwraps, possibly leather vests, etc. It’ll be a while until this happens, but what we’ve come up with so far is very cool!
We have been quite busy with events as well. We’ve throttled back the number of Defcon Days as of late, in order to focus on catering parties, which has been a really cool success. People like the idea of having their own ‘Wingman’ at the party, and people have really taken to the whole concept. We will continue to do the Defcon Days at various drinking establishments, so keep an eye out, you never quite know where we will turn up. Our next Defcon Day event will take place at Duff’s in Williamsburg, Brooklyn on August 14th. It’ll be our 4th year doing this gig, and trust me when I say it’s THE most interesting event we do all year! Duff’s is a hardcore thrash metal bar (www.duffsbrooklyn.com) , and we’ll be serving up the masses from 9pm to 3:30am (Yes, all night), and as the saying goes, ‘The freaks come out at night!’. We will also be doing a number of public events toward NFL football season, as always.
We had a very cool ‘Tailgate Party’ at Peppers in Rehoboth Beach (www.peppers.com) back in May, in which a bunch of newer companies set up in the parking lot in front of Peppers and sampled their wares to a good number of public attendees. We got very good local press before and after, and Chip Hearn is looking forward to doing it again next year. I was happy to have had a large hand in setting up the gig, and look forward to seeing a lot more vendors and people show up next year. As far as I know, this was a ‘first of its kind’ event on the east coast, so hey, you gotta start somewhere, and we have definitely planted the seed of interest.
As for larger venue shows, Jungle Jim’s Weekend of Fire (www.junglejims.com) is coming up at the end of July (July 31-August 1) and is another of our favorite venues, as we unleash our signature event, The National Championship Defcon Wing-Eating Deathmatch! It’s truly a sight to behold, as the masses are shown there does exist another level of being, and man is it painful! It’s a great show if you are in the area and would like to meet up with over 70 different manufacturers of some of the best spicy foods and creations known to man. We just might have a few of the new products available, if things go according to plan, and we’ll once again have the Defcon Pain Center open to the public, so feel free to stop in and allow me to personally show you what exquisite painful bliss actually feels like.
After the Jungle Jims event, we’ll have a bit of a hiatus, concentrating on football season, and a few local gigs, but in January, we hit up probably the biggest event of next year, at a brand new location. Zest Fest has changed their location from the Will Rogers Institute to the BRAND new Irving Convention Center in Irving, TX from Friday, January 28-Sunday, January 30. The new location is absolutely awesome, and Zest Fest will be the inaugural event for the convention center itself. Combine that with the fact that it’s Media Week before the Superbowl taking place in Dallas the following weekend, and you have a perfect recipe for abject mayhem, just the way we like it! This show has always been a blast, and I have a good feeling this one will be one for the record books!
Other than events, the Defcon Crew has been burning the midnight oil, as usual, in our never-ending quest to assimilate the global population through ingestion of our culinary masterpieces. We have been pretty successful this year in expanding our sphere of influence to a few new countries like Ireland, Germany and Iceland, and are looking forward to assimilating even more countries this year.
It’s funny, 6 years ago, almost to the day, I was pounding the pavement, hawking a backpack full of sauces to anyone that would try them. It’s an amazing feeling to have gotten as far as we have. We don’t consider ourselves as a main player in this industry, but the notoriety, the awesome people we have met in the industry and the amount of good feedback we’ve received over the years has fueled the Defcon engine, and allowed us to work even harder at an idea that sprung up so many years ago out of the blue, and has shown us proof positive that hard work and passion do pay off. We absolutely love all the emails we get from customers and people curious about what we are all about (a thing WE’RE still trying to figure out, lol), and many have come to me on various websites and asked about the particulars in starting up their own business. I have and will continue to be happy to answer those questions as best I can, and have explained some of the landmines they will want to avoid, ones that I stepped on when we first started. It’s a feel-good thing to me to be able to help some else follow their dream. I don’t consider myself as any kind of guru for the industry, but I can certainly feed off of my personal experiences, and explain the outcomes I have been a part of. I am also looking forward to speaking engagements at local colleges and universities to discuss various aspects of entrepreneurship, and the inherent plusses and minuses that go along with it.
In closing, myself and the Uber-Wife Unit, Maggie, truly thank all of you for your continued support of our strangely redeeming venture, which is, day by day, becoming a dream come true. Words themselves cannot describe the overwhelming positive feeling we have right now. We look forward to seeing many of you at the various events we will be doing, and don’t forget to stop by and say hi.
John & Maggie
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Topics: In The News | 1 Comment »
I wish for no crap extract as an ingredient, just Zero.
Would love to see a return to the small vial of Zero without the bells and whistles. Price would be a lot more affordable, and it’ll still be the only thing like it on the market.